{
  "id": 2953254,
  "title": "Samsung forecast to overtake Apple in global smartphone shipments in 2026: report",
  "url": "https://urgent.news/2026/08/24/samsung-forecast-to-overtake-apple-in-global-smartphone-shipments-in",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-24T05:52:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20260824/samsung-forecast-to-overtake-apple-in-global-smartphone-shipments-in-2026-report"
  },
  "original_language": "en",
  "account": "Samsung Electronics is projected to reassert its position as the leading global smartphone manufacturer this year, surpassing U.S. counterpart Apple, according to a report released on Monday by Counterpoint Research. The company anticipates a modest growth of approximately 0.8% in smartphone shipments compared to the previous year, while Apple's shipments are forecasted to decline by 2.1%.\n\nThe strong performance of Samsung is primarily attributed to its comprehensive product range, geographically dispersed business operations, in-house manufacturing of essential components, and a well-established carrier and distribution network. These factors have collectively bolstered Samsung's competitiveness in the face of supply chain challenges. Conversely, Apple is anticipated to confront potential price increases for the upcoming iPhone 18 series, as well as adjustments in the launch timelines for individual models.\n\nMoreover, Apple is only scheduled to introduce its first foldable smartphone in the third quarter of the current year, with initial shipments expected to be limited to a few million units. Consequently, this limited release is not anticipated to substantially impact the overall shipment trends in 2026, as indicated by the latest findings from the report.",
  "summary": "Samsung Electronics is forecast to reclaim the top spot in the global smartphone market this year, overtaking U.S. rival Apple, an industry report showed Monday. Samsung's smartphone shipments are expected to rise about 0.8 percent from a year earlier, according to Counterpoint Research. Apple's shipments are expected to decline 2.1 percent this year. Samsung's relatively strong performance is…",
  "key_points": [
    "Samsung forecast to overtake Apple in 2026 smartphone shipments",
    "Samsung's growth attributed to product range and manufacturing",
    "Apple faces potential price increases and delayed iPhone 18 launch"
  ],
  "editors_take": "Samsung's resurgence to the top spot in global smartphone shipments marks a shift in market dynamics, driven by its diversified product range and robust operational capabilities, at Apple's expense.",
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "Yonhap News",
        "title": "Samsung forecast to overtake Apple in global smartphone shipments in 2026: report",
        "url": "https://urgent.news/2026/08/24/samsung-forecast-to-overtake-apple-in-global-smartphone-shipments-in-2953754",
        "published": "2026-08-24T05:35:12.000Z"
      },
      {
        "outlet": "The Korea Times",
        "title": "Samsung forecast to overtake Apple in global smartphone shipments in 2026: report",
        "url": "https://urgent.news/2026/08/24/samsung-forecast-to-overtake-apple-in-global-smartphone-shipments-in-2958722",
        "published": "2026-08-24T06:27:02.000Z"
      },
      {
        "outlet": "KBS World Radio",
        "title": "Counterpoint: Samsung Electronics to Reclaim No. 1 Title in Global Smartphone Shipments",
        "url": "https://urgent.news/2026/08/24/counterpoint-samsung-electronics-to-reclaim-no-1-title-in-global",
        "published": "2026-08-24T10:06:46.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}