{
  "id": 2935973,
  "title": "The new AI playbook: The rules brands are setting around customer-facing content",
  "url": "https://urgent.news/2026/08/24/the-new-ai-playbook-the-rules-brands-are-setting-around-customer",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-24T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/marketing/the-new-ai-playbook-the-rules-brands-are-setting-around-customer-facing-content/"
  },
  "original_language": "en",
  "account": "The use of artificial intelligence in advertising imagery has become a major concern for marketers in 2023. Companies are discovering the benefits AI platforms and services can bring to the creative process, while also saving them money. Personal care brand Goodwipes, for instance, employs AI not just to generate new content, but also to enhance existing photo shoots. Hospitality giant Hilton has found a way to generate multiple ad campaigns using AI tools, without the need for additional photoshoots. Conglomerate Unilever utilizes AI editing and visualization tools to swiftly capitalize on viral trends, while beverage brand Koia utilizes AI as the foundation for entire campaigns that venture beyond the realm of reality. To stay updated on the latest in media, marketing, and the evolution of television, readers are encouraged to visit digiday.com and subscribe to Digiday newsletters.",
  "summary": "For some brands, AI platforms and services are proving to be game-changing for their ability to speed up creative processes, and save money.",
  "key_points": [
    "AI platforms streamline creative process and save costs for brands.",
    "Goodwipes uses AI for content generation and photo enhancement.",
    "Unilever leverages AI for trend-based, rapid campaign development."
  ],
  "editors_take": "Brands are integrating AI into their content creation processes to streamline production, reduce costs, and capitalize on trends, fundamentally changing how they approach advertising imagery and campaign development.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}