{
  "id": 2819386,
  "title": "Epic Games Store overhaul might be \"too little, too late\", says Newzoo analyst",
  "url": "https://urgent.news/2026/08/23/epic-games-store-overhaul-might-be-too-little-too-late-says-newzoo",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-23T16:19:53.000Z",
  "source": {
    "name": "Eurogamer",
    "slug": "eurogamer",
    "url": "https://www.eurogamer.net/epic-games-store-recovery-newzoo-analyst-steam-fortnite"
  },
  "original_language": "en",
  "account": "Epic Games Store overhaul efforts may be ineffective, according to Newzoo analyst Emmanuel Rosier. The analyst expressed doubts about Epic's ability to recover, citing Steam's dominance in the market. Rosier argued that Epic's free game giveaways are not sufficient to foster lasting engagement, as players often stick to one launcher and do not play the free games they receive. He noted that Epic Games Store attracts users through free games, but they may not even play them, likening it to collecting games rather than actively engaging with them. Additionally, Rosier pointed out that Epic is trying to compete with various platforms, including Steam, Apple, and Google Play, which could be detrimental in the long run. Despite these challenges, Rosier views Epic as a developer with a promising future, highlighting the game's Fortnite and its innovative use of crossover cosmetics from other publishers' games. However, he remains skeptical about the store's prospects, suggesting it is unlikely to challenge Steam's stronghold in the near future.",
  "summary": "While Epic has spent much of this year promising a launcher overhaul, including a faster, redesigned storefront with tailored recommendations and quicker ways to browse, one industry analyst has revealed that it might not be enough. Read more",
  "key_points": [
    "Newzoo analyst Emmanuel Rosier doubts Epic Games Store's recovery efforts.",
    "Epic's free game giveaways are ineffective at fostering lasting engagement.",
    "Epic aims to compete with Steam, Apple, and Google Play, which could be detrimental."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}