{
  "id": 2806907,
  "title": "Luxury auto CEOs say there's a K-shaped economy even at the very top of the market",
  "url": "https://urgent.news/2026/08/23/luxury-auto-ceos-say-theres-a-k-shaped-economy-even-at-the-very-top",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-23T14:55:00.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/markets/article/luxury-auto-ceos-say-theres-a-k-shaped-economy-even-at-the-very-top-of-the-market-145500874.html"
  },
  "original_language": "en",
  "account": "Monterey Car Week revealed that money is no object in the luxury car market, with seven-figure hypercars being sold and classic car auctions breaking records. However, a more nuanced picture emerged when talking to the executives who sell these cars. Higher-end buyers are supporting the market, but there is also a K-shaped economy even at the very top, where only one arm of the K is growing. McKeel Hagerty, CEO of the collector-car insurer Hagerty, sees a K-shaped economy in the collector-car world, where the top end is thriving due to liquidity events like company sales and an overheated stock market, while lower end buyers are hesitant due to tariffs, high rates, and global conflict. Bentley CEO Frank-Steffen Walliser reported good business at the top end, but slow sales at the regular customer level. Aston Martin CEO Adrian Hallmark noted that people at the top end are indifferent to the market noise, while those in the middle are the most susceptible and buying the highest volume of cars. Bugatti CEO Mate Rimac stated that the demand for Bugatti cars far exceeds the limited supply, with only a 1% of the ultra-high-net-worth population being served. McLaren Automotive CEO Nick Collins highlighted a growing pool of ultra-high-net-worth individuals, including AI-related millionaires, but also mentioned caution due to geopolitical events like a war in the Middle East and economic downturns in China. Despite these challenges, luxury car brands are focused on catering to the expensive whims of their wealthy clientele through one-off cars, limited editions, and manual transmissions.",
  "summary": null,
  "key_points": [
    "Luxury car market shows K-shaped economy, with top end thriving while lower end hesitates",
    "Bentley CEO reports good business at top end, slow sales at regular customer level"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}