{
  "id": 27632,
  "title": "Money & Me: Dubai entrepreneur makes millions helping struggling rich to pawn their watches",
  "url": "https://urgent.news/2026/08/02/money-me-dubai-entrepreneur-makes-millions-helping-struggling-rich-to",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-02T04:51:16.000Z",
  "source": {
    "name": "The National UAE",
    "slug": "the-national-uae",
    "url": "https://www.thenationalnews.com/business/2026/08/02/money-me-dubai-entrepreneur-makes-millions-helping-struggling-rich-to-pawn-their-watches/"
  },
  "original_language": "en",
  "account": "George Flo, a British-Cypriot entrepreneur, has made millions by helping wealthy individuals pawn their luxury watches when they require immediate cash. The Heritage Club, a Dubai-based service he founded 10 months ago, offers high-net-worth clients the ability to release cash against their watches – ranging from Dh25,000 to Dh2.5 million – with a guarantee to purchase them back within 30 or 60 days. The business currently manages over Dh20 million in client assets, and Flo personally reinvests all profits back into the company.\n\nFlo's financial journey began during his childhood, where he questioned his father's pricing strategies and later discovered his father owed more on his house mortgage than he initially thought. His first job was cleaning dishes in a restaurant, and he later worked in telesales pitching leads for a window, door, and conservatory company. After university, he transitioned into recruitment, eventually selling the business he had built. Overcoming financial challenges during his education, Flo now focuses on leveraging and borrowing to grow his wealth without relying on savings or traditional investments. He emphasizes the importance of surrounding himself with knowledgeable and successful individuals to gain valuable advice and perspective.",
  "summary": "George Flo, a British-Cypriot entrepreneur, has made millions by helping struggling rich individuals pawn their watches to access immediate cash. The Heritage Club, his Dubai-based luxury-watch buyback service, has grown to hold over Dh20 million in client assets. Flo, who previously ran a recruitment firm sold to South African bank Investec, started the business after a two-year retirement in Cyprus. He emphasizes that his company never questions the reason for the cash and instead focuses on providing a contractual guarantee to buy watches back within 30 or 60 days. Despite having no salary, Flo reinvests all profits back into the company, demonstrating his commitment to its success.",
  "key_points": [
    "George Flo, British-Cypriot entrepreneur, founded Heritage Club in Dubai.",
    "Service allows wealthy clients to pawn luxury watches for immediate cash.",
    "Flo reinvests all profits into the business, managing over Dh20 million in assets."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}