{
  "id": 2753398,
  "title": "Salman, Mohanlal, Sethupathi gear up for historic multi-edition Bigg Boss launch on Sept 6",
  "url": "https://urgent.news/2026/08/23/salman-mohanlal-sethupathi-gear-up-for-historic-multi-edition-bigg",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-23T08:27:38.000Z",
  "source": {
    "name": "The Indian Express",
    "slug": "the-indian-express",
    "url": "https://indianexpress.com/article/entertainment/regional/salman-mohanlal-vijay-sethupathi-gear-up-for-historic-multi-edition-bigg-boss-launch-on-sept-6-10845785/"
  },
  "original_language": "en",
  "account": "Prepare for an unprecedented reality television extravaganza, as multiple versions of the Indian staple, Bigg Boss, are set to make history with a simultaneous launch on September 6. Salman Khan, Mohanlal, Vijay Sethupathi, and Sudeepa will each host their own edition of the show, with Hindi, Malayalam, Tamil, and Kannada versions all premiering on the same day.\n\nIn a first-of-its-kind move, all four regional editions will debut concurrently, marking a significant milestone for the franchise. According to JioStar, the show has already amassed over 300 million viewers and clocked a staggering 270 billion viewing minutes, with figures shared by the streaming giant.\n\nNotably, the show's massive appeal extends to one in five Indians, with Bigg Boss South claiming to draw in approximately 84% of Kerala's population – a figure surpassing that of Australia's entire populace. The Vijay Sethupathi-hosted Tamil edition, in particular, recorded a remarkable 1.5 billion viewing minutes on its debut day, accompanied by over 11 billion minutes of live engagement across JioHotstar.\n\nBeyond traditional viewing and commenting, audiences have become deeply involved in the shows, eagerly participating in live chats and Ask Me Anything (AMA) sessions. As of now, over 2.2 billion votes have been cast across South editions, with Bigg Boss Telugu leading the charge with 360 million viewing minutes alone. With these four sensational launches set to take the reality TV scene by storm, viewers can expect an unparalleled viewing experience on September 6.",
  "summary": null,
  "key_points": [
    "Four regional Bigg Boss editions to debut simultaneously on September 6.",
    "Show has 300 million viewers, 270 billion viewing minutes, and 84% of Kerala's population tuning in."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}