{
  "id": 275084,
  "title": "Disney Plus tries a new AI-powered search",
  "url": "https://urgent.news/2026/08/07/disney-plus-tries-a-new-ai-powered-search",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-07T17:53:44.000Z",
  "source": {
    "name": "The Verge",
    "slug": "the-verge",
    "url": "https://www.theverge.com/streaming/976881/disney-plus-ai-recommendation-espn-search"
  },
  "original_language": "en",
  "account": null,
  "summary": "Disney is testing an AI-powered search tool for Disney Plus that uses natural language, voice queries, or suggested prompts to generate customized recommendations for shows and movies. This limited beta experiment is being rolled out to a select group of subscribers and aims to recommend content that fits the moment, going beyond the traditional viewing history-based recommendations. The feature is part of Disney's broader strategy to incorporate AI-powered recommendation tools to help users navigate their extensive catalog of content.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}