{
  "id": 27494,
  "title": "NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars",
  "url": "https://urgent.news/2026/07/31/nfl-sunday-ticket-will-still-be-available-by-satellite-at-sports-bars",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-07-31T13:00:00.000Z",
  "source": {
    "name": "Front Office Sports",
    "slug": "front-office-sports",
    "url": "https://frontofficesports.com/nfl-sunday-ticket-still-available-sports-bars-satellite/"
  },
  "original_language": "en",
  "account": "A fresh multiyear agreement has allowed DirecTV to once again distribute NFL Sunday Ticket via satellite at commercial establishments. This reversal of the NFL's media strategy came after DirecTV's previous deal expired following the 2025 NFL season, with EverPass Media—a joint venture between the league and RedBird Capital—becoming the exclusive commercial platform for Sunday Ticket. This decision allows sports bars and other businesses that have relied on DirecTV's satellite equipment to continue showing NFL games without the need to switch to streaming hardware. The new arrangement provides DirecTV's commercial arm, DirecTV For Business, the opportunity to serve as EverPass's sales, marketing, and commercial distribution partner for NFL Sunday Ticket, ensuring a seamless transition for customers. The deal extends through at least the 2028 season, with the possibility of a longer term, contingent on EverPass's ongoing efforts to modernize live sports delivery and transition commercial customers to streaming technology.",
  "summary": "DirecTV’s previous deal expired after the 2025 NFL season.",
  "key_points": [
    "DirecTV secures multiyear agreement to distribute NFL Sunday Ticket via satellite.",
    "EverPass Media becomes exclusive commercial platform for Sunday Ticket.",
    "Deal extends through at least 2028 season."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}