{
  "id": 274793,
  "title": "Wondering why GTA 6 is a code in a box? Take-Two CEO says it’s because gaming is now ‘well over 90% digital’",
  "url": "https://urgent.news/2026/08/07/wondering-why-gta-6-is-a-code-in-a-box-take-two-ceo-says-its-because",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-07T16:20:33.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/gaming/wondering-why-gta-6-is-a-code-in-a-box-take-two-ceo-says-its-because-gaming-is-now-well-over-90-percent-digital"
  },
  "original_language": "en",
  "account": "Take-Two CEO Strauss Zelnick has clarified the reasoning behind Grand Theft Auto 6's physical copies containing codes instead of discs. He stated that the company's business is \"well over 90% digital,\" emphasizing the shift towards digital distribution. Zelnick also mentioned that Rockstar Games priced the Standard and Ultimate Editions reasonably well, and that \"the pre-orders have been exceptional.\" The CEO dismissed Sony's plan to halt game disc production, stating that the physical edition of GTA 6 will not matter due to the company's digital-focused business model. The decision to forgo discs was reportedly made due to digital sales proving more profitable for Take-Two. The CEO further explained that the move aligns with the marketing strategies of successful games like GTA, which often rely on retail channels for promotion. In addition, Take-Two revealed that the game generated $1.39 billion from pre-orders within five days, describing the sales as \"unprecedented and astonishing.\" The game, available on PS5, Xbox Series X, and Series S, launched on November 19.",
  "summary": "Take-Two CEO Strauss Zelnick has defended the publisher's decision to release physical editions of Grand Theft Auto 6 with a digital download code in the box.",
  "key_points": [
    "Take-Two CEO Strauss Zelnick explains GTA 6's codes are due to digital dominance.",
    "Rockstar Games priced editions well, pre-orders exceptional.",
    "Decision to omit discs aligns with digital sales profitability."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "PC Gamer",
        "title": "Take-Two boss dismisses hand-wringing over the end of disc-based games: 'Our business is well over 90% digitally distributed as it is'",
        "url": "https://urgent.news/2026/08/07/take-two-boss-dismisses-hand-wringing-over-the-end-of-disc-based",
        "published": "2026-08-07T16:35:05.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}