{
  "id": 2730960,
  "title": "Olaplex No.3 review: the cult bond treatment makes most sense for damaged hair",
  "url": "https://urgent.news/2026/08/23/olaplex-no-3-review-the-cult-bond-treatment-makes-most-sense-for",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-23T06:00:00.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/best-buys/olaplex-no3-review-the-cult-bond-treatment-makes-most-sense-for-damaged-hair-1.500639542"
  },
  "original_language": "en",
  "account": "Olaplex No.3 Hair Perfector is a pre-shampoo treatment designed to strengthen damaged hair, particularly hair that has been exposed to colouring, bleaching, chemical services, or heat styling. It is a rinse-out treatment and not a conditioner or leave-in styling product. The product uses Olaplex's patented bond building technology, which reconnects broken disulfide bonds in the hair, making it different from a conventional mask. The instructions recommend applying the product from roots to ends, saturating the hair, leaving it on for 3-10 minutes, and rinsing thoroughly before shampooing and conditioner. Independent reviews have praised its ability to improve the appearance of damaged hair, making it a sensible addition to a routine for those with colour-treated, bleached, chemically processed, or frequently heat-styled hair.",
  "summary": "Olaplex No.3 Hair Perfector had a following among hair professionals before social media helped turn bond building into a mainstream haircare category. The verdict is fairly straightforward: No.3 makes the most sense for hair regularly exposed to colouring, bleaching, chemical services or heat styling, rather than someone simply looking for a richer conditioner. It is a pre-shampoo treatment…",
  "key_points": [
    "Olaplex No.3 is a pre-shampoo bond treatment for damaged hair",
    "Uses patented technology to reconnect broken disulfide bonds",
    "Recommended for color-treated, bleached, chemically processed, or heat-styled hair"
  ],
  "editors_take": "This treatment's targeted approach to repairing damaged hair, especially that caused by colouring, bleaching, or heat styling, makes it a valuable addition to hair care routines for those with specific damage issues.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}