{
  "id": 272078,
  "title": "\"Machines that weren't game machines before will become game machines\": Take-Two CEO predicts that streaming will help fix the industry's hardware pricing problem",
  "url": "https://urgent.news/2026/08/07/machines-that-werent-game-machines-before-will-become-game-machines",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-07T15:17:48.000Z",
  "source": {
    "name": "Rock Paper Shotgun",
    "slug": "rock-paper-shotgun",
    "url": "https://www.rockpapershotgun.com/machines-that-werent-game-machines-before-will-become-game-machines-take-two-ceo-predicts-that-streaming-will-help-fix-the-industrys-hardware-pricing-problem"
  },
  "original_language": "en",
  "account": null,
  "summary": "Take-Two Interactive CEO Strauss Zelnick believes that the video game industry will shift to \"commercial streaming mode\" within three years. This, he thinks, will help alleviate the issue of high gaming hardware costs, which have recently led Sony and Microsoft to raise the prices of their consoles.\n\nZelnick notes that expensive hardware is \"not a good thing\" as it limits the number of people who can afford to buy consoles, which in turn affects software sales. He suggests that streaming will change this, allowing people to play games on any device with a low-latency connection, without needing to purchase expensive hardware.\n\nAccording to IGN, Zelnick acknowledges that current video game streaming services offer a poor experience compared to local play, but believes that high-quality streaming is \"around the corner\". Rock Paper Shotgun reports that Zelnick thinks this shift will make machines that aren't currently game consoles into game-playing devices.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}