{
  "id": 2680596,
  "title": "Nvidia customers notified about AI-related price hikes above 15%: Bloomberg",
  "url": "https://urgent.news/2026/08/22/nvidia-customers-notified-about-ai-related-price-hikes-above-15-2680596",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-22T23:55:00.000Z",
  "source": {
    "name": "Straits Times Business",
    "slug": "straits-times-business",
    "url": "https://www.straitstimes.com/business/nvidia-customers-notified-about-ai-related-price-hikes-above-15-bloomberg"
  },
  "original_language": "en",
  "account": "Nvidia has notified some of its largest customers that prices of servers containing its AI chips may increase by more than 15 per cent, Bloomberg News reported on August 22. This price hike is attributed to soaring costs of memory chips, according to sources familiar with the matter. The increase will take effect for systems shipped in early 2027 and will impact systems featuring Nvidia's flagship Vera Rubin and Grace Blackwell chips, the report stated.\n\nThe extent of the price increase will depend on Nvidia's chip generation and memory configurations. However, Reuters was unable to independently verify the report. Nvidia did not respond to requests for comment outside regular business hours. Companies that build servers on contract for major data centre operators, such as Microsoft, Alphabet's Google, and Oracle, have reportedly informed their customers about the impending price hikes.\n\nNvidia, whose chips are central to much of the artificial intelligence infrastructure growth, is expected to release its second-quarter results on August 26. The company has become a symbol for the wider AI ecosystem, encompassing chipmakers and investors financing the swift expansion of data centre capacity.",
  "summary": "The price hikes will go into effect on systems shipped early 2027.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 6,
    "also_reported_by": [
      {
        "outlet": "CNA - Business",
        "title": "Nvidia customers notified about AI-related price hikes above 15%, Bloomberg News reports",
        "url": "https://urgent.news/2026/08/22/nvidia-customers-notified-about-ai-related-price-hikes-above-15",
        "published": "2026-08-22T19:20:53.000Z"
      },
      {
        "outlet": "Investing.com",
        "title": "Nvidia customers notified about AI-related price hikes above 15%, Bloomberg News reports",
        "url": "https://urgent.news/2026/08/22/nvidia-customers-notified-about-ai-related-price-hikes-above-15-2634503",
        "published": "2026-08-22T19:24:33.000Z"
      },
      {
        "outlet": "Fortune",
        "title": "Nvidia customers notified about AI-related price hikes above 15%",
        "url": "https://urgent.news/2026/08/22/nvidia-customers-notified-about-ai-related-price-hikes-above-15-2652441",
        "published": "2026-08-22T20:27:38.000Z"
      },
      {
        "outlet": "South China Morning Post",
        "title": "Nvidia customers notified of AI-related price rises above 15%",
        "url": "https://urgent.news/2026/08/22/nvidia-customers-notified-of-ai-related-price-rises-above-15",
        "published": "2026-08-22T21:54:25.000Z"
      },
      {
        "outlet": "New Straits Times",
        "title": "Nvidia customers notified about AI-related price hikes above 15pct",
        "url": "https://urgent.news/2026/08/23/nvidia-customers-notified-about-ai-related-price-hikes-above-15pct",
        "published": "2026-08-23T02:24:44.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}