{
  "id": 2677015,
  "title": "Good Good Golf pulls video after criticism that it depicts violence against women",
  "url": "https://urgent.news/2026/08/22/good-good-golf-pulls-video-after-criticism-that-it-depicts-violence",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-22T23:53:02.000Z",
  "source": {
    "name": "Associated Press",
    "slug": "associated-press",
    "url": "https://apnews.com/article/good-good-golf-callaway-ad-deleted-d970a76f06c4577a532ea2a572576c49"
  },
  "original_language": "en",
  "account": "Good Good Golf, the title sponsor of a new PGA Tour event, removed a video featuring a man violently shoving a woman to the ground who was trying to grab his new Callaway driver. The video, posted earlier in the day, sparked backlash for depicting violence against women. Clips of the advertisement continued to circulate on social media after Good Good and Callaway took it down. In a statement, Good Good expressed regret for the content, which went against their brand values. They emphasized their commitment to inclusivity in golf. The partnership between Good Good and Callaway is recent, with Callaway becoming a title sponsor of Good Good's new PGA Tour event this fall.",
  "summary": "Content creator Good Good Golf, the title sponsor of a new PGA Tour event this fall, posted and then deleted a video for a Callaway driver in which a man shoves to the ground a woman who was reaching for his new driver. The video was deleted by Good Good and Callaway late Friday after criticism that it portrayed violence against women, though clips of the ad still made the…",
  "key_points": [
    "Good Good Golf removed violent video depicting woman being shoved",
    "Video sparked backlash for violence against women",
    "Good Good expressed regret, committed to inclusivity in golf"
  ],
  "editors_take": "Good Good Golf's removal of the video and expression of regret signals a swift damage control effort to protect its brand values and inclusivity image after public backlash.",
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Golf.com",
        "title": "Good Good apologizes for controversial Callaway Golf video ad",
        "url": "https://urgent.news/2026/08/22/good-good-apologizes-for-controversial-callaway-golf-video-ad",
        "published": "2026-08-22T22:56:57.000Z"
      },
      {
        "outlet": "Winnipeg Free Press",
        "title": "Good Good Golf pulls video after criticism that it depicts violence against women",
        "url": "https://urgent.news/2026/08/22/good-good-golf-pulls-video-after-criticism-that-it-depicts-violence-2677327",
        "published": "2026-08-22T23:51:51.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}