{
  "id": 2626966,
  "title": "Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns (Sonja Wind/Bloomberg)",
  "url": "https://urgent.news/2026/08/22/apparel-retailers-like-zalando-zara-and-asos-are-betting-on-ai",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-22T18:45:02.000Z",
  "source": {
    "name": "Techmeme",
    "slug": "techmeme",
    "url": "https://www.bloomberg.com/news/articles/2026-08-21/zalando-zara-use-ai-virtual-try-ons-to-tackle-clothing-returns"
  },
  "original_language": "en",
  "account": null,
  "summary": "Buying clothes online can leave shoppers frustrated and retailers drowning in returned goods. Now brands hope that AI-powered tools will deliver the perfect fit.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}