{
  "id": 2615244,
  "title": "Comcast adds new service to internet plans as customers leave",
  "url": "https://urgent.news/2026/08/22/comcast-adds-new-service-to-internet-plans-as-customers-leave",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-22T17:17:00.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/technology/articles/comcast-adds-internet-plans-customers-171700269.html"
  },
  "original_language": "en",
  "account": "Comcast has introduced a new service, Xfinity Shield, to its internet plans as it battles falling customer numbers. In the second quarter of 2026, the company reported losing 167,000 U.S. broadband customers and a 5.5% decrease in revenue compared to the previous year. This loss is a result of Comcast's recent price hikes and increased competition from T-Mobile, AT&T, Verizon, and SpaceX's Starlink service, which offers satellite internet. Comcast CFO Jason Armstrong stated on a July earnings call that the company anticipates a highly competitive market. To retain customers, Comcast launched Xfinity Shield, a first-of-its-kind platform that uses AI and Xfinity Gateway technology to transform Wi-Fi into an always-on layer of cybersecurity, physical, and family protection. The platform includes three protection layers: WiFi Shield, Shield Select, and a free service called WiFi Shield. WiFi Shield provides three layers of protection: Xfinity CyberSecure, which safeguards devices from hackers; WiFi Motion, which detects movement inside the home without using cameras; and Family Settings, which allows families to manage screen time, set device limits, and schedule device usage. Shield Select, the second tier, offers additional features such as an AI-powered indoor camera, door/window sensor, cloud video storage, and 24/7 urgent response. Comcast's decision to provide these security protections stems from the increasing number of cybersecurity attacks, with 62% of smart home device owners finding AI-powered cybersecurity monitoring appealing and willing to pay for it.",
  "summary": null,
  "key_points": [
    "Comcast launches Xfinity Shield service for internet plans",
    "Xfinity Shield uses AI and Xfinity Gateway technology",
    "Three protection layers: WiFi Shield, Shield Select, WiFi Shield"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}