{
  "id": 2606373,
  "title": "The Direct-to-Consumer Playbook Is Broken. Here’s What Brands Should Do Instead",
  "url": "https://urgent.news/2026/08/22/the-direct-to-consumer-playbook-is-broken-heres-what-brands-should-do",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-22T16:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/ethan-fixell/the-direct-to-consumer-playbook-is-broken-heres-what-brands-should-do-instead/91391052"
  },
  "original_language": "en",
  "account": null,
  "summary": "Digital gets the click. Culture earns the customer.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}