{
  "id": 257769,
  "title": "Haidilao launches second burger brand, expands sushi business amid sluggish hotpot growth",
  "url": "https://urgent.news/2026/08/07/haidilao-launches-second-burger-brand-expands-sushi-business-amid",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-07T08:53:42.000Z",
  "source": {
    "name": "VnExpress Business",
    "slug": "vnexpress-business",
    "url": "https://e.vnexpress.net/news/business/companies/haidilao-launches-second-burger-brand-expands-sushi-business-amid-sluggish-hotpot-growth-5106369.html"
  },
  "original_language": "en",
  "account": "Haidilao, the renowned hotpot chain, has launched a second burger brand and expanded its sushi business, Nyoisushi, amid declining hotpot growth. The new burger outlet, located in Wuhan, focuses on freshly grilled burgers made from non-frozen meat patties, with prices ranging from 18.9 yuan to 41.9 yuan. Haidilao's menu also includes pizza, pasta, coffee, and ice cream.\n\nNyoisushi, Haidilao's sushi brand, also opened two new outlets in Wuhan last month following the success of its first store in Hangzhou. These strategic moves come after Haidilao's net profit dropped by 14% to 4.05 billion yuan (US$600 million) in 2025, despite a 1.1% revenue increase to 43.23 billion yuan. The company plans to expand its multi-brand business, enhance customer experience, boost digitalization, and pursue strategic acquisitions.\n\nHaidilao is known for its operations in seafood restaurants and Chinese fast-food chains. The company's foray into the burger market with Hiburger, launched in 2024, was short-lived. Recent expansions by U.S. fast-food chains in China, such as Five Guys, Wendy's, Texas Chicken, and Popeyes, have added to the competitive landscape.",
  "summary": "Haidilao, the renowned Chinese hotpot chain, has launched a second burger brand and expanded its sushi business, Nyoisushi, amid a downturn in hotpot growth. The new burger outlet in Wuhan offers freshly grilled burgers, pizza, pasta, coffee, and ice cream, with prices ranging from 18.9 yuan to 41.9 yuan. In a similar move, Nyoisushi opened two new outlets in Wuhan following the success of its first store in Hangzhou. Haidilao's recent financial performance has seen a 14% drop in net profit to 4.05 billion yuan (US$600 million) for 2025, despite a 1.1% increase in revenues to 43.23 billion yuan. The company plans to grow its multi-brand business, enhance customer experience, improve digitalization, and pursue strategic acquisitions. This comes amid recent expansions by U.S. fast food chains in the Chinese market, with Five Guys, Wendy's, Texas Chicken, and Popeyes all planning to enter the market.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}