{
  "id": 2542587,
  "title": "Volunteer Club store will have exclusive merch, pieces of old Neyland",
  "url": "https://urgent.news/2026/08/22/volunteer-club-store-will-have-exclusive-merch-pieces-of-old-neyland",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-22T09:07:02.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/volunteer-club-store-exclusive-merch-090702070.html"
  },
  "original_language": "en",
  "account": "The Volunteer Club, a Tennessee fan collective, is set to open a new store in Knoxville that will offer exclusive merchandise and pieces of old Neyland Stadium. The store, scheduled to launch on September 4 at 6601 Kingston Pike, marks the next step in the evolution of the NIL (Name, Image, Likeness) concept. Co-owner Will Crockett aims to create a bridge between fans and athletes by providing a physical space for interaction. The store will feature unique decorations, including a 1930s-era scoreboard and remnants from Neyland Stadium, such as an old bathroom door and phone booth. Complimentary orange soda and Tennessee-themed goods will be available in the fridge. The Volunteer Club, which began in April 2022, offers membership tiers ranging from $35 to $500 per month, providing fans with access to autographed memorabilia, apparel discounts, and priority tailgate passes.",
  "summary": "The Volunteer Club store provides a physical space for Vols fans and University of Tennessee athletes past and present to interact.",
  "key_points": [
    "Volunteer Club store opens September 4 in Knoxville",
    "Features Neyland Stadium pieces like old bathroom door",
    "Offers exclusive merch and autographed memorabilia"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}