{
  "id": 254244,
  "title": "\"ROSSONERI IN A NEW LIGHT\": AC MILAN AND PUMA UNVEIL THE 2026/27 THIRD KIT",
  "url": "https://urgent.news/2026/08/07/rossoneri-in-a-new-light-ac-milan-and-puma-unveil-the-2026-27-third",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-07T06:57:00.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/rossoneri-light-ac-milan-puma-065700701.html"
  },
  "original_language": "en",
  "account": "AC Milan and PUMA have unveiled the 2026/27 Third Kit for the team, marking a new era for the Rossoneri identity. The design is characterized by a black base adorned with fluorescent red details, a fusion of traditional colors with a contemporary aesthetic. The kit's unique feature lies in its reaction to UV light, which causes the jersey to alter its appearance based on the lighting conditions, showcasing an ever-evolving character.\n\nThis new jersey embodies the essence of AC Milan, with red taking center stage and maintaining its intensity, all while staying true to the team's core values. Maikel Oettle, AC Milan's Chief Revenue Officer, emphasized that the Third Kit represents the club's journey to innovate while preserving its recognizable image through the ages. Dominique Gathier, PUMA's VP Teamsport, echoed this sentiment, stating that the design process was guided by the desire to elevate the existing identity to new heights, a principle that resonates deeply with AC Milan's passionate supporters.\n\nThe Authentic version of the kit is crafted from PUMA's ULTRAWEAVE fabric, incorporating advanced technologies such as dryCELL and ThermoAdapt for enhanced sweat management and temperature regulation. In contrast, the Replica jersey is produced using RE:FIBRE technology, featuring 95% recycled polyester derived from textile waste, aligning with PUMA's sustainability goals.\n\nThe launch of this Third Kit aligns with AC Milan's Pre-Season Tour, which includes a visit to Indonesia, a country with a significant and fervent Rossoneri fanbase. On August 7, PUMA and AC Milan are hosting a free public event in Jakarta at Sparks, Senayan Park. This event will feature games, interactive activities, and a PUMA pop-up store where fans can meet AC Milan players and purchase the new Third Kit. The jersey becomes available for purchase starting August 7 through AC Milan's Official Stores, online at store.acmilan.com, PUMA's website, and select retailers around the globe. It is set to make its on-pitch debut on August 8, during AC Milan's match against Chelsea at the Gelora Bung Karno Stadium in Jakarta.",
  "summary": "AC Milan and PUMA unveil the 2026/27 Third Kit. Featuring a black base with fluorescent red details, the design is rooted first and foremost in a clear stylistic vision. The jersey takes the Club's co...",
  "key_points": [
    "AC Milan and PUMA unveil 2026/27 Third Kit for Rossoneri identity.",
    "Kit features black base with fluorescent red details and UV-reactive appearance.",
    "Kit debuts on August 8 against Chelsea in Jakarta."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}