{
  "id": 2521320,
  "title": "Akshay Kumar Joins Acer As Brand Ambassador, Partnership Powers House Of Acer’s Smarter Home Push",
  "url": "https://urgent.news/2026/08/22/akshay-kumar-joins-acer-as-brand-ambassador-partnership-powers-house",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-22T06:19:03.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/press-release/akshay-kumar-joins-acer-as-brand-ambassador-partnership-powers-house-of-acers-smarter-home-push"
  },
  "original_language": "en",
  "account": "Mumbai: Acer has appointed actor Akshay Kumar as its brand ambassador for the House of Acer, marking the company's 50-year global presence and 27 years of operations in India. This partnership aligns with Acer's expansion beyond personal computing into a broader range of technology and home appliances, with the goal of creating a modern home ecosystem. The collaboration highlights the House of Acer, which brings together Acer's computing products and Acerpure's home appliances, aiming to offer technology that makes everyday life smarter, easier, and healthier. Acer praised Akshay's performance-driven personality, discipline, and ability to remain relevant across generations, stating that these qualities fit the brand's evolving consumer strategy. The actor highlighted how technology has become integral to his daily routine, emphasizing that it should simplify life rather than complicate it. Akshay noted that Acer has evolved alongside changing lifestyles and that the House of Acer combines products for work, entertainment, and daily living. Harish Kohli, President and Managing Director of Acer India Group, commented on the partnership, noting that technology extends beyond the workplace into how consumers work, relax, and manage their homes. Kohli highlighted Akshay's attributes of performance, discipline, reliability, and constant evolution, making him an ideal partner for Acer's next phase. With this association, Acer aims to strengthen the House of Acer proposition and expand its footprint in computing and home technology categories in India.",
  "summary": "Mumbai: Acer has named actor Akshay Kumar as its brand ambassador as the technology company marks 50 years of global operations and 27 years in India. The partnership comes as Acer expands beyond personal computing into a wider range of technology and home appliances. The collaboration will highlight the House of Acer, which brings together Acer’s computing products and Acerpure’s home…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}