{
  "id": 2514713,
  "title": "'I Hate People Wearing Sabya Head To Toe': Indian Designer Sabyasachi Mukherjee Reveals Why He Doesn't Do 'Custom' Outfits For Celebs",
  "url": "https://urgent.news/2026/08/22/i-hate-people-wearing-sabya-head-to-toe-indian-designer-sabyasachi",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-22T06:07:30.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/lifestyle/i-hate-people-wearing-sabya-head-to-toe-indian-designer-sabyasachi-mukherjee-reveals-why-he-doesnt-do-custom-outfits-for-celebs"
  },
  "original_language": "en",
  "account": "Sabyasachi Mukherjee, a renowned designer whose creations are often spotted on red carpets and celebrity wardrobes, has an unconventional stance on custom outfits for celebrities. He explained during the launch of his new flagship store in Delhi that he tends to avoid creating bespoke designs for high-profile clients. According to Mukherjee, the reason behind his reluctance lies in the fact that when a designer crafts a custom piece, it often implies that the client lacks confidence in their ability to make the outfit work for themselves. They resort to exclusivity to display their status, he said in an Instagram reel.",
  "summary": "For a designer whose creations have become a familiar sight on red carpets, weddings and celebrity wardrobes, Sabyasachi Mukherjee has a rather unexpected rule: he isn't particularly interested in making something exclusively for every celebrity who comes knocking. In fact, the designer believes that fashion becomes more interesting when the person wearing it brings their own personality to the…",
  "key_points": [
    "Designer Sabyasachi Mukherjee avoids custom outfits for celebrities.",
    "Custom pieces imply lack of client's confidence in outfit.",
    "Mukherjee's stance stems from exclusivity seeking through custom designs."
  ],
  "editors_take": "This stance positions Sabyasachi Mukherjee as a designer who values clients' self-assurance in wearing his designs over catering to their desire for exclusivity.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}