{
  "id": 2432107,
  "title": "Mattel’s ‘KPop Demon Hunters’ Dolls Sing ‘Golden’ & Sport Iconic Outfits From the Award-Winning Film",
  "url": "https://urgent.news/2026/08/21/mattels-kpop-demon-hunters-dolls-sing-golden-sport-iconic-outfits",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-21T20:27:00.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/culture/product-recommendations/mattel-kpop-demon-hunters-dolls-shop-online-1236294177/"
  },
  "original_language": "en",
  "account": "Mattel's new \"KPop Demon Hunters\" doll collection has been a massive hit, as official and fan-made merchandise from the Oscar-winning animated film continues to roll out. The collection features singing dolls inspired by the movie's iconic musical performances, including Rumi, Zoey, and Mira in their shimmering \"Golden\" stage outfits, along with fashion dolls recreating the group's \"How It's Done\" opening performance.\n\nRumi, the leader of the HUNTR/X girls, is a particularly sought-after figure, dressed in her instantly recognizable \"Soda Pop\" performance outfit. Equipped with five posable joints and featuring accessories like her Saingeom sword, microphone, and long purple braid, the Rumi doll sings \"Golden\" solo or with compatible Zoey and Mira dolls.\n\nThe doll is priced at $32.99 and has been selling out quickly, with early demand pushing it to the No. 1 spot among new toy releases on Amazon. For those who missed the Rumi doll on Amazon, it is also available at Walmart and Target for slightly less. This highly sought-after doll is an excellent addition for collectors and kids ages 6 and up looking to recreate HUNTR/X's unforgettable \"Golden\" performance.",
  "summary": "The collection includes a Jinu doll and six HUNTR/X-inspired figures who also sing.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}