{
  "id": 2431956,
  "title": "CRSHMARKET goes viral: You can now bet on what happens next in a livestream. Social media thinks that’s a nightmare",
  "url": "https://urgent.news/2026/08/21/crshmarket-goes-viral-you-can-now-bet-on-what-happens-next-in-a",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-21T20:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91593742/crshmarket-goes-viral-bet-on-what-happens-next-in-livestream-prediction-markets"
  },
  "original_language": "en",
  "account": "Prediction markets have faced criticism from some social media users after a new app, CRSHMARKET, combines livestreaming and live betting. A poll earlier this year revealed that 29% of Americans viewed the rise of prediction markets negatively, while only 19% found it positive. Additionally, 61% of Americans see betting in prediction markets as closer to gambling than investing. Despite this, usage of prediction markets has been steadily increasing, particularly among young men, with over a quarter of 18-24 year-old American men using such platforms in the last six months. Now, they may do so on CRSHMARKET, a prediction market that merges Twitch and Kalshi features. The app has gained attention due to a recent ad that showcases a livestreamer predicting outcomes during a stream, such as landing a water bottle flip or singing a song. The streamer's father places a bet on his son's ability to perform a backflip, with the wager closing the stream. The ad has garnered six million views on X, with social media users expressing concerns about potential issues like insider trading, moral implications of encouraging online gambling, and the need for regulation. Some compared CRSHMARKET to dystopian themes seen in Black Mirror. The platform currently only allows predictions on video game outcomes, but livestreams with more freeform predictions are expected in the future. CRSHMARKET has not commented on these concerns.",
  "summary": "Prediction markets already get a bad rap online from some social media users, and now a new app that blends livestreaming and live betting is unleashing a new wave of social media outrage. In a poll earlier this year , 29% of Americans said they viewed the growing popularity of prediction markets as negative, compared to just 19% who felt it was positive. Another poll found that 61% of Americans…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}