{
  "id": 2427262,
  "title": "Apple Guts Vision Pro Gaming and Immersive Video Teams, Trims Siri Staff",
  "url": "https://urgent.news/2026/08/21/apple-guts-vision-pro-gaming-and-immersive-video-teams-trims-siri",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-21T19:16:26.000Z",
  "source": {
    "name": "MacRumors",
    "slug": "macrumors",
    "url": "https://www.macrumors.com/2026/08/21/apple-guts-vision-pro-teams/"
  },
  "original_language": "en",
  "account": "Apple is significantly downsizing its Vision Pro team, with the elimination of dozens of employees working on features such as immersive video and gaming, according to Bloomberg. The majority of the layoffs involve the Vision Products Group, which has seen approximately 100 employees lose their positions. Additionally, 100 people from Apple's Siri and software groups are also being laid off. Bloomberg suggests that Apple is reorienting its priorities based on customer usage patterns, implying that immersive video has not proven cost-effective due to the device's limited user base. The production of immersive videos can cost millions, and Apple is now planning to produce fewer in-house videos, relying instead on third-party 3D content.\n\nIn terms of Siri, Apple is reorganizing the team to focus on AI features, creating new positions for the shift towards AI-driven functionality. Apple informed Bloomberg that the company is restructuring teams to evolve its business and deliver an enhanced customer experience. Affected employees will have the opportunity to apply for other roles within Apple. While it's clear that Apple will be making changes to its Vision Pro team, the Vision Pro device and its operating system, visionOS, are not being discontinued. Apple remains committed to developing AI smart glasses anticipated for release in 2027; however, this device will not support 3D gaming or video.",
  "summary": "In addition to cutting dozens of Vision Pro employees who worked on features like immersive video and gaming, Apple is laying off people who worked on Siri and AI, reports Bloomberg . Apple is \"largely shutting down\" the Vision Pro team focused on gaming, and it is paring down the team that makes immersive video content. Approximately 100 employees who were part of the Vision Products Group have…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "TechCrunch",
        "title": "Apple is reportedly cutting hundreds of jobs from Siri, Vision Pro teams",
        "url": "https://urgent.news/2026/08/21/apple-is-reportedly-cutting-hundreds-of-jobs-from-siri-vision-pro",
        "published": "2026-08-21T20:58:07.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}