{
  "id": 2407434,
  "title": "Retailers Find Bigger Growth Selling Ads Around the Shopping Cart",
  "url": "https://urgent.news/2026/08/21/retailers-find-bigger-growth-selling-ads-around-the-shopping-cart",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-21T16:07:34.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/news/retail/2026/retailers-find-bigger-growth-selling-ads-around-shopping-cart/"
  },
  "original_language": "en",
  "account": "Walmart, Target and Amazon are discovering that advertising on their retail platforms generates faster revenue growth than their core retail businesses, driven by the same data collected from stores, websites and marketplaces. In the latest quarter, Walmart Connect's sales surged 43% year-over-year, while Target's advertising revenue, primarily from Roundel, grew 29% to $279 million. Amazon's advertising services revenue rose 26% to $19.8 billion. Merchandise sales at Walmart grew by 3.5%, Target's merchandise sales increased by 5%, and Amazon's online stores business expanded by roughly 15%. Retail media is attracting more attention within the retail financial statements due to its ability to generate additional revenue from existing traffic and transaction data. Walmart's global advertising business grew 46% to nearly $6.4 billion in fiscal 2026, including Vizio. Target's advertising revenue reached $279 million in the second quarter, up from $217 million a year earlier. Amazon's advertising services revenue grew 26% to $19.8 billion, with online store sales at $70.4 billion and third-party seller services at $46.8 billion. The growth of retail media is outpacing the growth of merchandise sales, indicating its increasing significance as a standalone revenue source alongside the retail business.",
  "summary": "Retail media is giving Walmart, Target and Amazon a faster-growing source of revenue than their core retail businesses, built on the same traffic, searches and transaction data generated by stores, websites and marketplaces. The latest quarter showed the gap. Sales from Walmart Connect increased 43% year over year. Target’s reported advertising revenue, primarily from Roundel, […] The post…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}