{
  "id": 240014,
  "title": "OpenAI's ring-shaped smart speaker will reportedly cost between $300 and $400",
  "url": "https://urgent.news/2026/08/06/openais-ring-shaped-smart-speaker-will-reportedly-cost-between-300",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-06T21:46:26.000Z",
  "source": {
    "name": "Engadget",
    "slug": "engadget",
    "url": "https://www.engadget.com/2232108/openai-s-ring-shaped-smart-speaker-will-reportedly-cost-between-300-and-400/"
  },
  "original_language": "en",
  "account": "OpenAI is reportedly developing an ambitiously priced ring-shaped smart speaker that could retail for between $300 and $400, according to Bloomberg's Mark Gurman. The AI-powered device, which is being described as having a hockey puck-sized design, will be battery-powered and portable, allowing users to easily carry it around. The ring-shaped speaker is expected to feature components that can move on their own, aiming to make the product more lifelike and engaging. While it lacks a screen, it will incorporate a camera system and sensors to monitor the environment. OpenAI's investment in this hardware pivot, reportedly around $6.5 billion, has been fueled by the acquisition of io, a Jony Ive-led startup. Sources suggest that the high price point reflects OpenAI's confidence in the product's potential, but there are concerns about its feasibility given consumer willingness to pay such a premium. If feedback from early adopters doesn't align with expectations, OpenAI might need to reconsider its pricing strategy before the anticipated launch in 2027.",
  "summary": "It would be an ambitiously high price for the AI-powered hardware pivot.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "Techmeme",
        "title": "Sources: OpenAI's new device, slated for 2027, is a hockey puck-sized smart speaker with moving parts that help give it personality, likely costing $300+ (Mark Gurman/Bloomberg)",
        "url": "https://urgent.news/2026/08/06/sources-openais-new-device-slated-for-2027-is-a-hockey-puck-sized",
        "published": "2026-08-06T20:10:01.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "Jony Ive’s first OpenAI gadget is reportedly a hockey puck-sized smart speaker",
        "url": "https://urgent.news/2026/08/06/jony-ives-first-openai-gadget-is-reportedly-a-hockey-puck-sized-smart",
        "published": "2026-08-06T20:55:39.000Z"
      },
      {
        "outlet": "TechCrunch",
        "title": "OpenAI’s new AI smart speaker will reportedly sell for between $300 and $400",
        "url": "https://urgent.news/2026/08/06/openais-new-ai-smart-speaker-will-reportedly-sell-for-between-300-and",
        "published": "2026-08-06T22:43:53.000Z"
      },
      {
        "outlet": "SiliconANGLE",
        "title": "Report: OpenAI’s upcoming AI speaker will be shaped like a donut and cost around $300",
        "url": "https://urgent.news/2026/08/06/report-openais-upcoming-ai-speaker-will-be-shaped-like-a-donut-and",
        "published": "2026-08-06T23:40:28.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}