{
  "id": 2399868,
  "title": "Radico Khaitan launches Aam Panna Vodka as Magic Moments eyes flavoured segment growth",
  "url": "https://urgent.news/2026/08/21/radico-khaitan-launches-aam-panna-vodka-as-magic-moments-eyes",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-21T15:15:08.000Z",
  "source": {
    "name": "Hindu BusinessLine",
    "slug": "hindu-businessline",
    "url": "https://www.thehindubusinessline.com/companies/radico-khaitan-launches-aam-panna-vodka-as-magic-moments-eyes-flavoured-segment-growth/article71373902.ece"
  },
  "original_language": "en",
  "account": "Radico Khaitan launched Magic Moments Aam Panna vodka, a raw mango-flavoured variant, as part of its Flavours of India portfolio. The new product will be available across 14 Indian states and territories, in pack sizes ranging from 90 ml to quart. The launch follows strong volume growth for the Magic Moments brand, which shipped 8.6 million cases in FY2026 and 3.25 million cases in Q1 FY2027. Aam Panna joins three other flavours in the range, including Jamun SpicyMint, Alphonso Mango, and Thandaai. The company attributes the rapid growth of flavoured vodka to its accounting for over 75 per cent of vodka volumes in Q1 FY2027. Radico Khaitan's Managing Director, Abhishek Khaitan, said the new variant is a part of the company's strategy to incorporate Indian culinary heritage into its portfolio to attract new consumers. The marketing campaign will be led by Bollywood actress Kriti Sanon, with a focus on digital and social media channels.",
  "summary": "The launch comes as the company reported strong volume momentum for its Magic Moments brand, which shipped 8.6 million cases in FY2026 and over 3.25 million cases in the first quarter of FY2027",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}