{
  "id": 2367971,
  "title": "Opinion: Koreel Lahiri decodes the One identity of NDTV: It's about the provenance",
  "url": "https://urgent.news/2026/08/21/opinion-koreel-lahiri-decodes-the-one-identity-of-ndtv-its-about-the",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-21T10:48:41.000Z",
  "source": {
    "name": "NDTV - India News",
    "slug": "ndtv-india-news",
    "url": "https://www.ndtv.com/opinion/koreel-lahiri-decodes-the-one-identity-of-ndtv-its-about-the-provenance-11940516"
  },
  "original_language": "en",
  "account": null,
  "summary": "We at NDTV consciously recognise the fact that the same consumer inhabits several screens during the course of a day.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}