{
  "id": 2364760,
  "title": "du launches back-to-school offers with discounts of up to 50 per cent",
  "url": "https://urgent.news/2026/08/21/du-launches-back-to-school-offers-with-discounts-of-up-to-50-per-cent",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-21T10:58:14.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/uae/du-launches-back-to-school-offers-with-discounts-of-up-to-50-per-cent-1.500647931"
  },
  "original_language": "en",
  "account": "Dubai-based telecom giant du has initiated a back-to-school promotional campaign, offering discounts of up to 50 percent on selected Power Plans for a duration of six months. This initiative aims to provide students and families with more affordable mobile connectivity during the academic year.\n\nIn addition to the discounted plans, du is also offering customers an extra 60GB of data when they subscribe to their annual prepaid Flexi plans. This additional data allowance is designed to cater to the growing need for connectivity while students and professionals are constantly on the move.\n\nThe promotional offers extend beyond just mobile plans, with du providing a 20 percent discount on Home Fibre internet services and a 10 percent reduction on Home Wireless plans. This comprehensive approach to back-to-school promotions ensures that families have affordable options for both mobile and home internet services.\n\nIn addition to the plan discounts, du is also including a selection of devices and accessories in its back-to-school promotion. These offerings are intended to provide students with the necessary tools to succeed in their academic pursuits, whether in the classroom or while studying remotely.\n\nAs the new school year approaches, du's back-to-school campaign highlights the growing importance of telecom services and mobile data in the academic and professional lives of students and professionals alike. The company's entry into the MSCI Emerging Markets Index signifies its increasing prominence in the global market, while the company's profit growth during the first half of the year reflects its continued success in expanding its service offerings and customer base.",
  "summary": "Dubai: UAE telecom operator du has launched a series of back-to-school offers, including discounts of up to 50 per cent on selected Power Plans for six months. The promotion also gives customers an additional 60GB of data when they subscribe to annual prepaid Flexi plans, aimed at providing greater connectivity while on the move. Get updated faster and for FREE: Download the Gulf News app now -…",
  "key_points": [
    "du launches back-to-school offers with up to 50% discounts on Power Plans",
    "Additional 60GB data provided for annual prepaid Flexi plans",
    "20% discount on Home Fibre internet services and 10% on Home Wireless plans"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}