{
  "id": 2319471,
  "title": "Synsam Q2 EBITDA beats forecasts as subscription sales growth accelerates",
  "url": "https://urgent.news/2026/08/21/synsam-q2-ebitda-beats-forecasts-as-subscription-sales-growth",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-21T06:15:13.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/earnings/synsam-q2-ebitda-beats-forecasts-as-subscription-sales-growth-accelerates-4870865"
  },
  "original_language": "en",
  "account": "Swedish eyewear retailer Synsam posted Q2 earnings above analyst expectations on Friday, driven by robust subscription sales and a new collaboration with football star Erling Haaland. Core earnings, calculated as EBITDA, surged to 513 million Swedish crowns, surpassing the average forecast of 497 million crowns provided by analysts. Net sales of 2.05 billion crowns also exceeded expectations, which stood at 2 billion crowns. The EBITDA margin stood at 24.6%, higher than the 24.48% consensus estimate. Synsam reported a 11.3% year-on-year increase in net sales, with an organic growth of 9.8%, an improvement from 9.1% the previous year. Subscription sales, specifically spectacles, rose 16.6% during the quarter. Gross margin improved to 73.6% from 73.1%, attributed to a favorable sales mix, reduced discounts, and operational efficiencies. Revenue from EBIT rose to 290 million crowns, marginally down from 14.2% the prior year. The company attributed this performance to increased sales and higher gross margins, offset by numerous new store openings in 2024 and 2025. Depreciation increased due to accelerated greenfield expansion in previous quarters. Tax profit climbed to 192 million crowns from 114 million crowns, and earnings per share rose to 1.35 crowns from 0.79 crowns. A favorable ruling from the Swedish Tax Agency on historical interest deductions added 35 million crowns to the quarter's profit. Cash flow from operations reached 435 million crowns, up from 413 million crowns. Net debt stood at 3.180 billion crowns at period-end, compared to 3.040 billion crowns a year earlier. Synsam's share buyback program expanded net debt by 200 million crowns in 2026. The retailer also announced an exclusive strategic partnership with Erling Haaland, including an eyewear, sunglasses, and sports eyewear collection for approximately two years. Synsam opened eight new stores and began online sales in select European markets. The company purchased 761,000 Synsam shares for 42 million crowns under its buyback program to adjust its capital structure.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}