{
  "id": 2317948,
  "title": "Lip plumpers, collagen and more: How is Ozempic boosting a new beauty market",
  "url": "https://urgent.news/2026/08/21/lip-plumpers-collagen-and-more-how-is-ozempic-boosting-a-new-beauty",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-21T04:57:17.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/business/india-business/lip-plumpers-collagen-and-more-how-is-ozempic-boosting-a-new-beauty-market/articleshow/133393304.cms"
  },
  "original_language": "en",
  "account": "Weight-loss drugs like Ozempic are not only reshaping patients' bodies, but also the beauty industry. As the use of GLP-1 medicines like Ozempic and Mounjaro surges, companies are hustling to capitalize on the emerging requirements among users. From protein-rich foods and collagen supplements to face fillers and volumizing cosmetics, beauty and nutrition brands are releasing products that cater to consumers dealing with the consequences of rapid weight loss. GLP-1 medicines, which are prescription drugs for type 2 diabetes and weight loss, can lead to rapid body fat loss and significant drops in protein and fiber intake, prompting companies to create products to address these nutritional gaps. The beauty sector is also identifying opportunities in the changes caused by rapid weight loss. Companies like Sugar Cosmetics and HUL's Lakme are promoting plumping, non-surgical cosmetics as alternatives to procedures such as lip fillers. Radhika Ghai, founder of the premium cosmetics e-commerce platform Kindlife, noted that the increasing use of GLP-1 drugs is creating a new source of demand for beauty products, marking the biggest new demand driver in the beauty industry in the past decade. Rapid weight loss resulting from GLP-1 drugs can cause a loss of facial volume, skin elasticity, and hair, making consumers potential customers for products like barrier repair, collagen-support skincare, and firming body care. The demand for these products grows with the patient base and doesn't fade with the seasons. Companies such as Nestle India and Tata Consumer Products are also targeting the nutrition gap among people undergoing GLP-1 therapy. Nestle India is collaborating with Dr. Reddy's Laboratories through a joint venture to launch multiple products for this group, while Tata Consumer Products is developing waters and snacks with protein and fiber to help consumers manage the side effects of weight loss by supplementing their food intake.",
  "summary": "Weight-loss drugs are creating new demands in beauty and nutrition sectors. Companies are developing products to address nutritional gaps and emerging beauty concerns. Nestle and Tata Consumer are preparing protein and fiber-rich offerings for these consumers. Beauty brands are promoting makeup alternatives to cosmetic procedures for users. This trend is driven by pharmaceutical advancements and…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}