{
  "id": 2299429,
  "title": "Inside toy brand Sticki Rolls’ YouTube strategy to win over Gen Alpha",
  "url": "https://urgent.news/2026/08/21/inside-toy-brand-sticki-rolls-youtube-strategy-to-win-over-gen-alpha",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-21T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/marketing/inside-toy-brand-sticki-rolls-youtube-strategy-to-win-over-gen-alpha/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Modern Retail",
        "title": "Inside Sticki Rolls’ YouTube strategy to tap Gen Alpha",
        "url": "https://urgent.news/2026/08/19/inside-sticki-rolls-youtube-strategy-to-tap-gen-alpha",
        "published": "2026-08-19T04:00:00.000Z"
      },
      {
        "outlet": "Marketing Dive",
        "title": "Sociable: YouTube rolls out improvements for connected TV",
        "url": "https://urgent.news/2026/08/20/sociable-youtube-rolls-out-improvements-for-connected-tv",
        "published": "2026-08-20T16:39:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}