{
  "id": 2293751,
  "title": "A BAT vende cigarros para 250 mil PMEs no Brasil. Agora, vai vender de tudo",
  "url": "https://urgent.news/2026/08/21/a-bat-vende-cigarros-para-250-mil-pmes-no-brasil-agora-vai-vender-de",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-21T03:44:00.000Z",
  "source": {
    "name": "Brazil Journal",
    "slug": "brazil-journal",
    "url": "https://braziljournal.com/a-bat-vende-cigarros-para-250-mil-pmes-no-brasil-agora-vai-vender-de-tudo/"
  },
  "original_language": "pt",
  "account": "BAT Brasil, a major tobacco company, has a deal in place to offer its products and more to over 250,000 small and medium-sized retailers across the country. Rather than just sticking to cigarettes and e-cigarettes, the company is looking to expand its offerings to include a wide range of food, beverages, and everyday products through a new marketplace platform. This marketplace is being developed in partnership with Yandeh, a technology company part of the Hindiana investment group, which also owns Neogrid. The initiative aims to capitalize on the growing digital sales trend, with 80% of the company's retail sales already taking place online. Initially, the marketplace will focus on a complete portfolio of groceries, drinks, and everyday items, mirroring the assortment of a small neighborhood supermarket. While the platform will start out selling only items owned and sold by BAT, the company hopes to eventually incorporate third-party products as well. This strategy is similar to what Ambev is doing with its BEES B2B marketplace, but BAT plans to set itself apart by prioritizing the needs of small retailers over its own products. The CEO of Yandeh notes that one of the main challenges for small retailers is managing relationships with numerous suppliers and selecting the optimal product mix based on data. BAT's marketplace is designed to address these issues by offering a better price for purchases, taking into account the full basket of goods, even if that means a product from another supplier might be cheaper. The short-term goal is for the platform to reach 20% penetration of BAT Brasil's customer base within the first year, which equates to around 50,000 retailers. However, the real ambition is for the marketplace to become self-sustaining and generate organic referrals among retailers, without the need for BAT's sales force. This marketplace is just the first step in a broader plan by BAT Brasil to monetize its extensive customer base. The company envisions this as the beginning of a larger ecosystem that will eventually include financial services and other types of relationships.",
  "summary": "A BAT Brasil vende seus cigarros e vapes para mais de 250 mil PMEs no Brasil – das bancas de jornal até as pequenas mercearias de bairro. Agora, a dona da Souza Cruz quer aproveitar esse relacionamento para vender de tudo. A companhia fechou uma transação com a empresa de tecnologia Yandeh que vai resultar […] The post A BAT vende cigarros para 250 mil PMEs no Brasil. Agora, vai vender de tudo…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}