{
  "id": 2281438,
  "title": "Technosport CTO on why scaling a business is rarely a server problem",
  "url": "https://urgent.news/2026/08/21/technosport-cto-on-why-scaling-a-business-is-rarely-a-server-problem",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-21T02:30:00.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/08/devsparks-hyderabad-yourstory-technosport-cto-scaling-a-business-rarely-server-problem"
  },
  "original_language": "en",
  "account": "Engineering teams often prioritize system performance when considering scalability: uptime, server capacity, and timely releases. However, for businesses that operate across multiple channels, such as direct-to-consumer, mobile, and retail sales, this metric only reveals part of the story. The true challenge lies in how technology aligns with the overall business objectives. This was the central theme of a lightning talk titled 'Beyond Code: Building Technology That Scales Businesses' presented at DevSparks Hyderabad 2026. The event gathered a diverse audience of developers, technology leaders, startups, and Global Capability Centres to discuss various topics including agentic AI, cybersecurity, cloud infrastructure, and developer productivity. The presentation was delivered by Achal Sharma, the Chief Technology Officer at Technosport, a Bengaluru-based performance wear brand that handles manufacturing in-house, from yarn to finished garment, while also managing its own retail and digital presence. With nearly two decades of engineering experience under his belt, Sharma has worked at companies like Myntra, Mobile Premier League, and Wakefit before joining Technosport. Sharma highlighted a common assumption among engineers: the belief that a surge in traffic during a sale can be solved by simply adding more servers. He pointed out that it is not always the infrastructure, architecture, or well-defined systems that are the real culprits. In many cases, the actual bottleneck emerges from other areas such as inventory availability, code velocity, or other aspects of the product experience. Sharma emphasized that the key to overcoming these challenges lies in accurately identifying the root cause of the problem, rather than relying on the assumption that the answer always lies in enhancing the infrastructure.",
  "summary": "At DevSparks Hyderabad 2026, Technosport CTO Achal Sharma spoke about why traffic spikes, inventory gaps, and product decisions, not servers, decide whether a consumer brand scales.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}