{
  "id": 2278458,
  "title": "I thought the Genesis GV90's pillarless coach doors were a concept fantasy — I was completely wrong",
  "url": "https://urgent.news/2026/08/21/i-thought-the-genesis-gv90s-pillarless-coach-doors-were-a-concept",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-21T02:10:31.000Z",
  "source": {
    "name": "Tom's Guide",
    "slug": "tom-s-guide",
    "url": "https://www.tomsguide.com/vehicle-tech/evs/i-thought-the-genesis-gv90s-pillarless-coach-doors-were-a-concept-fantasy-i-was-completely-wrong"
  },
  "original_language": "en",
  "account": "When I first laid eyes on the Genesis Neolun concept at the New York International Auto Show, I had no idea that its pillarless coach doors would soon become a reality. Removing the middle center pillar to create a wide-open space seemed like a fantasy, but two years later, I witnessed it in person at the Palace of Fine Arts. The question on everyone's mind was how this flagship SUV could avoid flipping over if hit head-on. The answer was revealed through Genesis's ingenious Neolun Arch Gate - a hidden B-pillar built into the doors. When the doors close, high-strength steel beams and impact hooks lock into the roof and floor sills, providing the necessary structural support. Genesis put the doors through rigorous testing, experimenting with different alloys to ensure they could withstand the forces of opening and closing. Beyond the coach doors, the GV90's cabin features a hidden roll cage with a frame 1.5 times thicker than a conventional car, designed to protect occupants in the event of a crash. The vehicle is equipped with a Roof Airbag, the first of its kind, and 12 total airbags to ensure maximum safety. Genesis aimed to capitalize on these innovations to celebrate the brand's 10-year anniversary and offer an unparalleled luxury experience. With a price tag starting at around $100,000 and going up to $250,000 for the fully-loaded Executive Suite, the GV90 targets a niche market of affluent consumers. Despite the absence of a hybrid or gas option, Genesis remains committed to an all-electric powertrain on their new eMP platform.",
  "summary": "How Genesis solved the crash-safety riddle of pillarless coach doors on the new GV90 Neolun, turning a concept-car fantasy into a luxuious living room on wheels.",
  "key_points": [
    "Genesis GV90 s pillarless coach doors were once a concept fantasy",
    "Neolun Arch Gate provides structural support when doors close",
    "GV90 features hidden roll cage and 12 total airbags for safety"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}