{
  "id": 2273147,
  "title": "Nissin’s new cold-water instant noodles sell out in a week",
  "url": "https://urgent.news/2026/08/21/nissins-new-cold-water-instant-noodles-sell-out-in-a-week",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-21T01:45:00.000Z",
  "source": {
    "name": "Japan Times",
    "slug": "japan-times",
    "url": "https://www.japantimes.co.jp/life/2026/08/21/cold-instant-noodles-new-product-summer-sold-out/"
  },
  "original_language": "en",
  "account": "Nissin Foods, the company that pioneered instant noodles, has introduced a groundbreaking product: cold-water instant noodles in cup form. The new Cold Cup Noodles, available in Spicy Kimchi and Chicken Salt Lemon flavors, have been an instant hit since their launch on July 20. Initial stock sold out within just a week, despite the company only having initially planned supplies to last one to two months. Nissin, which holds nearly half of Japan's instant noodle market, had not disclosed exact sales figures. However, the company's initial projections were massively exceeded. Nissin, known for its innovation to outpace competitors like Toyo Suisan Kaisha Ltd. and Sanyo Foods Co., has once again demonstrated its ability to resonate with consumers through its latest product offering.",
  "summary": "Ready after just 5 minutes of soaking in cold water, the quick bite sold more than a month's supply in a matter of days.",
  "key_points": [
    "Nissin Foods launches cold-water instant noodles in cup form.",
    "Cold Cup Noodles available in Spicy Kimchi and Chicken Salt Lemon flavors.",
    "Initial stock sold out within a week, exceeding projections."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}