{
  "id": 2268576,
  "title": "Philip Morris to launch VEEV e-vapor product in S. Korea",
  "url": "https://urgent.news/2026/08/21/philip-morris-to-launch-veev-e-vapor-product-in-s-korea",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-21T01:00:01.000Z",
  "source": {
    "name": "Yonhap News",
    "slug": "yonhap-news",
    "url": "https://en.yna.co.kr/view/AEN20260821002500320"
  },
  "original_language": "en",
  "account": "Philip Morris Korea Inc. announced plans to introduce a new e-vapor product in South Korea next week, as it broadens its smoke-free offerings in the region's fourth largest economy. The VEEV e-vapor product will be available starting Wednesday, with KT&G Corp. currently holding the market leadership in South Korea. Philip Morris International Inc., the U.S. parent company of Philip Morris Korea, reported that 42% of its $11 billion in sales for the second quarter originated from smoke-free products. The corporation has expressed its intention to eventually phase out traditional cigarettes, replacing them with smoke-free alternatives. Since 2008, PMI has committed $16 billion to research and development for scientifically validated smoke-free tobacco products. The Marlboro company has three smoke-free product lines: IQOS heat-not-burn (HNB) items, ZYN nicotine pouches, and the upcoming VEEV e-vapor products. ZYN nicotine pouches are not yet available in South Korea. Currently, KT&G leads South Korea's non-combustible tobacco segment with a 48% market share, followed by Philip Morris and British American Tobacco.",
  "summary": "SEOUL, Aug. 21 (Yonhap) -- Philip Morris Korea Inc. said Friday it will launch a...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Yonhap News",
        "title": "(LEAD) Philip Morris to launch VEEV e-vapor product in S. Korea",
        "url": "https://urgent.news/2026/08/21/lead-philip-morris-to-launch-veev-e-vapor-product-in-s-korea",
        "published": "2026-08-21T01:27:49.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}