{
  "id": 226794,
  "title": "How to stop Roku from tracking everything you watch",
  "url": "https://urgent.news/2026/08/06/how-to-stop-roku-from-tracking-everything-you-watch",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-06T15:30:00.000Z",
  "source": {
    "name": "Engadget",
    "slug": "engadget",
    "url": "https://www.engadget.com/2227777/roku-how-to-stop-tracking-everything-you-watch/"
  },
  "original_language": "en",
  "account": "Roku, a popular streaming platform, collects extensive data about its users' viewing habits. This includes the type of device used to access the platform, MAC and IP addresses, operating system, Wi-Fi network information, and Bluetooth connection details. Additionally, Roku employs cookies, pixel tags, web beacons, and other identifiers to gather data on users' online activities and preferences. This data collection extends to any voice-enabled features used on the Roku homepage, channel, or connected devices. Roku also analyzes the content viewed, the date and time of visits, and user interactions with websites, apps, and devices. Furthermore, Roku utilizes Automatic Content Recognition (ACR) to track what users watch, access, or engage with on their TVs, cable boxes, game consoles, media players, or other connected devices. This information helps Roku and its partners deliver personalized advertisements based on users' browsing history and inferred demographics. While some users may find this level of data collection intrusive, Roku offers options to limit its data collection practices. These include disabling Automatic Content Recognition, restricting personalized advertising, and curtailing microphone access.",
  "summary": "Let's dive in to Roku's privacy policy to see what data is being collected from you -- and how to stop it.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}