{
  "id": 2265269,
  "title": "KPMG bets on hybrid profiles with AI",
  "url": "https://urgent.news/2026/08/20/kpmg-apuesta-por-perfiles-hibridos-con-ia",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-20T22:59:39.000Z",
  "source": {
    "name": "Expansion ES",
    "slug": "expansion-es",
    "url": "https://www.expansion.com/directivos/2026/08/21/6a86e907468aeb30708b457c.html"
  },
  "original_language": "es",
  "account": "KPMG has shifted its focus on artificial intelligence (IA) from a technological resource to a core part of its business model. The professional services firm is transforming its talent acquisition model and plans to increase hiring of hybrid professionals, who combine traditional skills with technological capabilities, by 58% in the coming years. Currently, all 6,500 KPMG professionals in Spain have access to IA tools, such as Microsoft Copilot and ChatGPT, and the firm has invested heavily in training, aiming to reach over 140,000 hours of IA training by the end of the fiscal year. KPMG has also made significant global investments in IA, exceeding $2 billion in the last three years.",
  "summary": "La inteligencia artificial y la tecnología asociada son los elementos al centro de la nueva estrategia de la firma, que busca continuar formando a sus profesionales y crear soluciones para sus clientes. Leer",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}