{
  "id": 2238438,
  "title": "Neutrogena Says It Will Donate to Postpartum Depression as Hayden Panettiere Fans Threaten Boycott",
  "url": "https://urgent.news/2026/08/20/neutrogena-says-it-will-donate-to-postpartum-depression-as-hayden",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-20T22:22:20.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/culture-lifestyle/culture/hayden-panettiere-backlash-neutrogena-ppd-donation/"
  },
  "original_language": "en",
  "account": "In the aftermath of Hayden Panettiere's passing, skincare company Neutrogena announced a significant donation to support women battling postpartum depression. The decision came after renewed criticism of the brand for not renewing Panettiere's contract following her candid discussion about her struggles with postpartum depression in her 2026 memoir, \"This Is Me: A Reckoning.\"\n\nThe controversy arose after Neutrogena terminated Panettiere's 10-year partnership with the brand in 2015, reportedly due to her discussion of PPD in the press. Panettiere detailed her experience in the memoir, expressing disappointment in being let go without warning. The actress' candidness about her mental health journey sparked conversations about the condition and the importance of support for women facing similar challenges.\n\nNeutrogena's statement on Instagram acknowledged the brand's role in making Panettiere feel unsupported during a difficult period. The company expressed deep sorrow over her passing and affirmed their commitment to the cause. \"We are making a significant investment to a long-standing community health partner to help give more women access to the support they need, including care for postpartum depression,\" the statement read, promising further details in due course.",
  "summary": "The skincare brand is facing backlash after the late actress' claims of being fired for PPD resurfaced this week The post Neutrogena Says It Will Donate to Postpartum Depression as Hayden Panettiere Fans Threaten Boycott appeared first on TheWrap .",
  "key_points": [
    "Neutrogena pledges donation to support postpartum depression sufferers.",
    "Brand faced backlash for ending Hayden Panettiere's contract in 2015.",
    "Company vows to increase access to care for mental health challenges."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}