{
  "id": 2212278,
  "title": "Dual-Side Logistics: What Shippers & Brokers MISS About Freight",
  "url": "https://urgent.news/2026/08/20/dual-side-logistics-what-shippers-brokers-miss-about-freight",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-20T19:09:19.000Z",
  "source": {
    "name": "FreightWaves",
    "slug": "freightwaves",
    "url": "https://www.freightwaves.com/news/dual-side-logistics-what-shippers-brokers-miss-about-freight"
  },
  "original_language": "en",
  "account": "In an interview with FreightWaves, Tony Broyles, Director of Business Development at Overdrive Logistics, shared his unique perspective having worked on both sides of the freight industry. With his 28-year-old company, Broyles believes that understanding both the shipper and broker sides is essential for success and long-term relationships.\n\nBroyles mentioned that he first noticed signs of a tightening freight market back in November, months before the wider industry acknowledged the change. He explained that rate pressure on specific lanes and a limited truck supply in certain areas signaled a shift in the market, rather than a temporary seasonal fluctuation. \"Shippers have been benefiting from artificially low rates for years,\" he noted.\n\nThe confirmation of this market tightening came quickly by February. Broyles attributed the delayed recognition across the industry to a new generation of logistics professionals who entered the field post-COVID and lack a baseline for understanding normal or tightening market conditions. He advised shippers to prioritize securing contract rates now for high-service, appointment-sensitive lanes, while leaving flexible, low-frequency freight on the spot market. He cautioned against forcing contract rates onto loads that move infrequently, as this could damage carrier and broker relationships without delivering significant savings.\n\nOverdrive, with its focus on long-term relationships, has built a client base with an average tenure of 19 years. Broyles argued that this depth of relationship gives the brokerage an edge in recognizing patterns that purely transactional firms might lack. In terms of freight security, Overdrive has implemented enhanced carrier vetting before the issue gained industry-wide attention. This process includes collecting real-time photos of drivers' licenses and their cab doors showing their MC number, along with a follow-up phone call to confirm booking authorization. Broyles emphasized the importance of human-to-human interactions over AI-based dispatching.\n\nThe brokerage is also more selective about posting open loads, preferring to move consistent freight through established carrier relationships instead of publicly posting on the spot market. When spot posting is necessary, Overdrive applies additional verification steps, including real-time photo verification and human-to-human phone confirmation to counteract the growing concern of AI-generated identity fraud and cargo theft risks.",
  "summary": "Tony Broyles from Overdrive Logistics shares his rare ‘dual perspective’ having worked on both the shipper and broker sides of the freight industry. He breaks down common misconceptions and reveals why understanding both ends of the supply chain is crucial for success and building lasting relationships. From managing budgets to carrier-friendly freight, discover the unspoken […] The post…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}