{
  "id": 2210208,
  "title": "'Dude, you're getting a Dell....server rack': Is this iconic TV ad campaign returning with an AI twist?",
  "url": "https://urgent.news/2026/08/20/dude-youre-getting-a-dell-server-rack-is-this-iconic-tv-ad-campaign",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-20T19:35:00.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/pro/dude-youre-getting-a-dell-server-rack-iconic-tv-ad-campaign-returns-with-an-ai-twist"
  },
  "original_language": "en",
  "account": "Dell CEO Michael Dell has posted an AI-generated video of himself delivering the iconic \"Dude, you're getting a Dell\" catchphrase, but this time the product is a server rack for AI data centers. The post, which has received a \"Made with AI\" label on X, is a playful nod to the company's shift from personal computer sales to AI-powered server revenue, which grew by 757% to $16.1 billion last quarter. The ten-second video, which has been viewed over 290,000 times, features a young man who resembles Ben Curtis, the actor who played the original Dell pitchman for three years. However, Dell has not indicated any plans to launch a new advertising campaign featuring this AI-generated content. Instead, the post seems to be a humorous reflection on the company's transformation from selling consumer PCs to serving AI data centers.",
  "summary": "Michael Dell resurrects the Dell Dude to sell massive AI racks, an advertisement that also earned a \"Made with AI\" sticker on X.",
  "key_points": [
    "Video features young man resembling Ben Curtis, original Dell pitchman.",
    "Post labeled \"Made with AI\" on X, but no plans for new advertising campaign."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}