{
  "id": 2204589,
  "title": "Week 20 building Convertify: the blog post I did not write",
  "url": "https://urgent.news/2026/08/20/week-20-building-convertify-the-blog-post-i-did-not-write",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-20T18:59:08.000Z",
  "source": {
    "name": "Dev.to",
    "slug": "dev-to",
    "url": "https://dev.to/serhii_kalyna_730b636889c/week-20-building-convertify-the-blog-post-i-did-not-write-1d9m"
  },
  "original_language": "en",
  "account": "Week 20 saw Convertify's team focusing on improving their blog post without creating a new one. The team considered the competition between AVIF, WebP, and HEIC formats, but decided against writing a fresh landing page to capitalize on the head keyword. Instead, they opted to expand the existing post by adding sections, FAQ items, and internal links. This strategy aimed to concentrate authority on one page, with a new timestamp signal and fresh internal links.\n\nThe team also addressed a 30 MB PNG bug that had been haunting them for two months. After investigating, they realized there was no actual bug – a 24.5 megapixel iPhone Pro photo at full resolution was 4284 by 5712 pixels, and even after compression using PNG deflate, the file size remained between 25 to 40 MB. They decided against downscaling the user's photo or silently switching to a lossy format, as it would compromise image quality.\n\nIn the past two weeks, the team's hard work paid off as they observed a significant increase in traffic. Their Google Search Console (GSC) data showed a 77% week-over-week increase in impressions, with positions improving from 52 to 42 on average. Although the baseline impressions were lower on Bing (942) compared to Google (787), both channels showed positive growth. The split between Google and Bing was normal for a young domain still in the sandbox, and Google was still auditing the site.\n\nOverall, the decisions made that week – not writing a new blog post and not fixing the 30 MB PNG issue – proved to be the right call. The scoreboard indicated progress, and the team was optimistic for the upcoming week, where they planned to demonstrate a YouTube demo on HEIC to JPG conversion on iPhone, and share a unique Qwoted pitch using benchmark AI-citation data.",
  "summary": "The temptation Query cluster around \" AVIF vs WebP vs HEIC 2026 \" is competitive and valuable. My blog id 1 covers it, published months ago, indexed, gets a small trickle of clicks. The obvious move on paper: write a fresh landing page for the head keyword, link internally, watch it rank. I did not do that. Why extend instead Cannibalization. When two pages on the same domain target the same…",
  "key_points": [
    "Team focused on improving existing blog post without creating new one",
    "Addressed 30 MB PNG bug, determined no actual bug present",
    "Observed 77% week-over-week increase in traffic on Google"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}