{
  "id": 2199126,
  "title": "Brand messaging shapes consumer choices in vegan cosmetics",
  "url": "https://urgent.news/2026/08/20/brand-messaging-shapes-consumer-choices-in-vegan-cosmetics",
  "topic": "science",
  "section": "Science",
  "published": "2026-08-20T18:20:06.000Z",
  "source": {
    "name": "Phys.org",
    "slug": "phys-org",
    "url": "https://phys.org/news/2026-08-brand-messaging-consumer-choices-vegan.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Major cosmetics retailers such as Sephora, Ulta and Amazon now feature sections aimed at socially conscious consumers, highlighting products that are sustainable, eco-friendly, cruelty-free or packaged with recycled materials. This shift reflects changing consumer preferences.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}