{
  "id": 2196178,
  "title": "HYBE, the Company Behind BTS, to Donate US$300,000 to Colombia’s Earthquake Victims",
  "url": "https://urgent.news/2026/08/20/hybe-the-company-behind-bts-to-donate-us-300-000-to-colombias",
  "topic": "world",
  "section": "World",
  "published": "2026-08-20T18:15:00.000Z",
  "source": {
    "name": "Colombia One",
    "slug": "colombia-one",
    "url": "https://colombiaone.com/2026/08/20/hybe-company-donate-colombia-earthquake/"
  },
  "original_language": "en",
  "account": "HYBE, the South Korean entertainment conglomerate responsible for the global success of K-pop group BTS, has pledged a substantial donation of $300,000 to aid the victims of the earthquake that struck Colombia on August 10, 2026. The contribution, equivalent to 1 billion Colombian pesos, will be channeled through HYBE America and managed by Fundacion Abaco, a humanitarian organization. The donation is aimed at supporting both immediate relief efforts and long-term recovery projects for communities affected by the disaster, which had a magnitude of 7.4 and caused significant damage in western Colombia. Key departments impacted include Choco, Valle del Cauca, Risaralda, and Quindío. Fundacion Abaco will facilitate the distribution of resources such as food, essential supplies, and other necessities to families who lost their homes. Beyond immediate relief, part of the funds may also be allocated to rebuild homes, infrastructure, and other vital facilities, which are crucial for the comprehensive recovery of affected communities. This gesture from HYBE not only bolsters the national and international response to the earthquake but also strengthens the company's growing ties with Colombia. HYBE's involvement extends beyond BTS, reflecting its interest in the Latin American music scene and potential collaborations within the region. The donation underscores the company's commitment to contributing to humanitarian causes while expanding its footprint in the Latin American market.",
  "summary": "HYBE, the South Korean entertainment company that represents K-pop group BTS, announced a US$300,000 donation to support communities affected by the earthquake that struck Colombia on Aug. 10, 2026. The contribution, equivalent to 1 billion Colombian pesos, will be used to support relief and recovery efforts in areas affected by the disaster. The contribution will […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}