{
  "id": 2193042,
  "title": "Rock in Rio Has Sold 8,000 Hours of Branded Experience, and That Is Not a Side Business",
  "url": "https://urgent.news/2026/08/20/rock-in-rio-has-sold-8-000-hours-of-branded-experience-and-that-is",
  "topic": "world",
  "section": "World",
  "published": "2026-08-20T17:58:59.000Z",
  "source": {
    "name": "The Rio Times",
    "slug": "the-rio-times",
    "url": "https://www.riotimesonline.com/rock-in-rio-2026-sponsors-brand-activations/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Rock in Rio 2026 carries more than 90 brands, over 100 activations and about 8,000 hours of branded experience across seven days. The post Rock in Rio Has Sold 8,000 Hours of Branded Experience, and That Is Not a Side Business appeared first on The Rio Times .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}