{
  "id": 2183361,
  "title": "Why Chipotle Is Betting on This 16-Year-Old Founder to Reach Gen Alpha—and Their Families",
  "url": "https://urgent.news/2026/08/20/why-chipotle-is-betting-on-this-16-year-old-founder-to-reach-gen",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-20T16:52:03.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/annabel-burba/chipotle-gen-alpha-salish-matter-partnership/91393945"
  },
  "original_language": "en",
  "account": null,
  "summary": "The chain just launched a partnership with Salish Matter, who makes YouTube videos for an audience of 37.6 million and runs a teen skincare brand.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}