{
  "id": 2162790,
  "title": "iPhone 18 Pro: Pre-Orders and Release Date?",
  "url": "https://urgent.news/2026/08/20/iphone-18-pro-pre-orders-and-release-date",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-20T15:00:42.000Z",
  "source": {
    "name": "MacRumors",
    "slug": "macrumors",
    "url": "https://www.macrumors.com/2026/08/20/iphone-18-pro-preorders-release-date-when/"
  },
  "original_language": "en",
  "account": "Apple has not yet disclosed the specific dates for the announcement and release of the iPhone 18 Pro and iPhone Ultra, but they typically follow a consistent pattern. The company's iPhone event is usually held in the first half of September. This year, Labor Day falls on September 7, which is the same date as in 2020, but the event that year was postponed to October due to the COVID-19 pandemic. The last time Labor Day fell on September 7 in a normal year was in 2015, and the iPhone event was held on Wednesday, September 9. Based on this pattern, it is most likely that the iPhone 18 Pro and iPhone Ultra event will take place on Wednesday, September 9 this year. Pre-orders for the devices typically begin a day after the event, and in 2015, they started on Saturday, September 12. While Friday is the most common day for pre-orders to commence, Apple may have deliberately chosen to avoid September 11 in 2015 due to the 9/11 anniversary. Therefore, it is possible that the pre-orders for the iPhone 18 Pro and iPhone Ultra will kick off on Saturday, September 12 this year unless Apple decides to alter the schedule. If the event were to be held on Tuesday, September 15, pre-orders could begin on Friday, September 18, with the devices being released on Friday, September 25. However, as Apple has not announced any official dates yet, these are merely educated assumptions at this point. The actual dates will become clear soon enough.",
  "summary": "Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. As usual, the iPhone event is expected to take place in the first half of September . Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}