{
  "id": 2155640,
  "title": "From friendly rivals to direct competitors: YouTube offers creators millions to keep them off Netflix",
  "url": "https://urgent.news/2026/08/20/from-friendly-rivals-to-direct-competitors-youtube-offers-creators",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-20T12:24:27.000Z",
  "source": {
    "name": "Ynetnews Culture",
    "slug": "ynetnews-culture",
    "url": "https://www.ynetnews.com/culture/article/hjywi4vdfl"
  },
  "original_language": "en",
  "account": null,
  "summary": "Bloomberg reports YouTube is considering direct funding and shares of major brand deals for creators who give it priority, as Netflix courts dozens of prominent YouTubers and the former friendly rivals increasingly compete for the same audiences",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}