{
  "id": 2145507,
  "title": "The NFL’s new ‘celly’ campaign is an homage to TikTok fandom",
  "url": "https://urgent.news/2026/08/20/the-nfls-new-celly-campaign-is-an-homage-to-tiktok-fandom",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-20T13:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91592390/the-nfls-new-celly-campaign-is-an-homage-to-tiktok-fandom"
  },
  "original_language": "en",
  "account": null,
  "summary": "In the NFL ’s new kickoff campaign, the league’s biggest stars are wiggling their hips, shimmying their shoulders, doing the worm, and recreating Michelangelo’s The Creation of Adam . The spot, titled “The Season Is Your Stage,” debuted on August 20 to drum up excitement for football season, which begins on September 9 with the annual NFL Kickoff Game. It was created in partnership with the NFL’s…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}